Two mobile ad companies have paid the price for running afoul of Facebook’s user privacy policies. According to mobile ad publication AdExchanger, Facebook has dropped mobile ad partners HasOffers and Kontagent (now part of PlayHaven Kontagent) for violating policies on holding customer data too long and failing to notify developers (advertisers) of their data collection practices.
We’re awaiting comment from Facebook, HasOffers, and Kontagent. But if it’s correct, the ban could deliver a big blow to the two companies, which depend on Facebook’s data for their mobile ad measurement information. The companies will not be allowed provide Facebook measurement or add new advertisers, according to AdExhanger.
Facebook as 11 mobile marketing partners left in its program, including Apsalar, Trademob and Localytics. The companies provide an important service of attributing app installs and app-based revenue back to the exact Facebook ads.
The problem came up in a privacy audit of the marketing partners. HasOffers ran into trouble earlier for marketing “user-level attribution” to its customers, or app developers, in violation of privacy policies.
“After working with a third-party auditor to review the practices of all our mobile measurement partners, we discovered that some weren’t adhering to the terms they agreed to,” Facebook said in a statement to AdExchanger. “As a result, we’ve removed a couple of our partners from the program. We take our contracts seriously, and will continue to act swiftly anytime we find out they are being violated.”
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Source: Venturebeat - Read the original article here
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